MARKET

Consider your specialized skills before starting any business. Knowing your market will help you develop a good product or service for a specific audience.
You may ask- how do I know my market? It is your skills that determine a market in this context. Let’s look at it this way. If you have management skill, you should be able to go into business like management consulting, business advice, executive recruiting, publishing, advertising, and your clients will include government, organization, and corporate bodies. If your skill is geared towards intellectual activities, your business will include public and private tutor, financial adviser, book store owner, advertising agency owner, art gallery owner, and your job will include magazine or book editor, newspaper editor, publisher, copy writer. If your skill is getting along with people, your business will include- restaurant, dance studio, agent for actors, employment agency, manufacturers representative and your job will include public relation, personal management, sales agent. If your skill is salesmanship, your business will include selling a line of your own or others products, sales agency for products, and your job will include sales manager, training of salesmen, and sale of products.
Identify your skill and determine your business/job. You should know the following about your market.

i. The main needs of your market.
ii. The product features most appealing to the market.
iii. The buying habit of the market.
iv. The size of the market.
v. The location of the market.
vi. The price range the market will accept.
vii. Your competitors and your advantage over them.

The market of your products or service is all the people who have the money and authority to buy such product or service and also have desire for the product or service.
You can start small; grow big, if you use these techniques. Put them to use everyday of the month. Therefore, begin today to market your skill.

• Know your market from A-Z
• Propel your profitable ideas into riches
• Watch your pricing methods, -the value of the product or service; the cost of the product and your competitors price.
• Do some price speculations and take advantage of price fluctuation.
• Always bring a lot of innovation into your marketing strategies.